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Digital Marketing Training in Nagpur for Business owner/Professional/Student


digital marketing training

Digital Marketing Training overview

We Express media Being a Top Digital marketing Agency in Nagpur run a programme for Small Business Owner, Professional, Self Employee or anyone who want to build their career in DIGITAL MARKETING. We provide in depth DIGITAL MARKETING TRAINING with 100% practical, also trainee can work on customer live projects which help them to understand complete DIGITAL MARKETING PROCESS.

Anyone looking Best Digital marketing training center then here you can get best training from industry’s expert. This course is designed to help freshers get a thorough understanding of digital marketing and to help professionals enhance their current marketing careers in order to transition into new roles at work and widen their horizon of knowledge.

Express Media has been founded on the vision of building an ecosystem that not only educates but also empowers the country with skilled resources to reach the vision of transforming the world into a digital space. The skill of digital marketing is the need of the hour. Brands are giving more and more importance to going digital. Through our digital marketing course, we aim to bridge the gap for the need of this skill in the industry and make sure that our graduates come out on top with the skills they have learned.

Digital Marketing Training Curriculum

Express Media Digital Learning program curriculum is designed in a way to cover all the execution related digital marketing skills & managerial skills. If you are a small Business owner, Executive or just college pass out or intent to build career in DIGITAL MARKETING, you are in perfect place. Find the syllabus below

25 Modules | 100+ Hours Classroom Training | 20+ Advance Tools | 5+ Certificates | Learning Material | Learn and Earn Concept | Placement Assistance

Introduction to Digital Marketing

• What is marketing? • What is digital marketing? • Why are people going online? • Key concepts of digital marketing • Benefits of digital marketing • How digital marketing evolved • Who’s using digital marketing? • How traditional and digital media differ? • What is inbound and outbound marketing? • Understand the future of digital marketing • What is the Internet and how it works? • How the internet evolved? • What is a search engine? • Types of search engine • How does search engine work? • Why is Google the world’s best search engine? • Ranking factors of google • What are the reasons for Yahoo’s failure? • Tools required in digital marketing • What is advertising? • What is online advertising? • What is AdWords? • Some of the best digital marketing case studies • Career scope in Digital Marketing

Website Design Guidelines

• What is Website? • What is www? • What are the different types of website? • Web page vs website • Difference between blog vs website • Components of the website • Purpose of creating websites • How to build a web page? • Web design vs web development • What makes a website user-friendly? • Dynamic vs Static website • What are responsive websites? • Build your own portfolio website

Domain Registration and Hosting

• What is domain & subdomain name? • Parts of the domain name • How to choose a domain name? • What is the Protocol? • What is IP address • What is web hosting? • What is Uptime • Types of Web Hosting • How to buy domain and hosting? • Costs of a domain name • Buying and managing domains • Importance of server security • What is SSL certification? • When your site goes down what will happen? • What is the page authority and domain authority?

WordPress website creation

• What is WordPress? • Understanding WordPress and its functioning? • Features of WordPress • Advantages and disadvantages of WordPress • com vs wordpress.org • Sites built with WordPress • How to Install WordPress? • Editing the page and change the site title • Add and edit a menu • Blog page design • Adding a video to your website • Add social sharing buttons • Working with dashboard • What is Plugins and its uses? • What is the widget and how to use it • Creation of Pages and Menus • The importance of homepage • Terms, Privacy, and Disclaimers • Difference between Posts and Pages • Integrating google analytics • Adding site to webmaster tools

Search Engine Optimization

• Introduction and Understanding of SEO? • How does search Engine work? • Basics of SEO • On-Page SEO vs Off-Page SEO • What is the main purpose of using the keyword in SEO? • Some important SEO tools • What is link building and why does it matter? • What are backlinks? • What is the outbound link? • Difference between do-follow and no-follow links • What are meta tags • What is an anchor text? • What is robots.txt? • What is a landing page? • Latest updates in the google search algorithm • Panda algorithm vs Penguin algorithm • How to remove toxic links to a site? • What is Sitemap? How is it important? • What is social bookmarking? • What is social networking? • What is RSS feed? • What are Google site links? • What is google my business? • Popular SEO blogs to follow • What is Alexa Ranking? • Why we use content marketing for SEO? .

Google AdWords

• What is AdWords? • Ads Placement • How to get approval for AdWords? • How to get Ads on your Blog/YouTube • Content and traffic strategy • Guidelines and requirements Geo-Targeting • Intro to Geo-Targeting • IP Based Geo-Targeting • How to reach visitors from different countries • Keyword Selection Based on Geographic Targeting • Tracking Email location • Website Planning Based on Geographic Targeting .

Online Display Advertising

• Marketing Objectives to Display Advertisement • Display Ad Formats & Tools • Audience Targeting • Remarketing and Advanced Audience Selection • Dynamic Display Ads • Payment Modules .

Remarketing

• How do Remarketing Ads work? • How much does Remarketing Cost • What is Remarketing Campaign • How to target non-converting audience segments • How to boost Conversions with Remarketing • Strategies for Better Remarketing .

Keyword Research and planning

• What is Keywords? • Types of Keywords • Keyword-based on length • History of Keyword Research • Why is keyword research important? • LSI Keywords • What is keyword research process? • Understanding your target market • What is Keyword Density, and does it matter? • Know what your people want • How to use google keyword planner? • How to do the business analysis?

Content Writing

• What is content writing • Introduction to the different types of Contents • How to improve writing skills? • How to write SEO optimized content? • Use of proper Tags (h1, h2, h3) • Attractive Title and Headings • Anchor Texts • How to count words • Understanding your audience • Write for users, not for Google • What makes good content? .

Social Media Optimisation

• What is Social Media Optimization? • What is Social Media Marketing (SMM)? • Search Engine Optimization vs Social Media Optimization • List of social media • Importance of social media • How Social Media Affects SEO? • How to promote business through SMO • What is Viral Marketing • Social media success tracking tools? • What type of social media content converts best? • What is the responsibility of social media manager? • Top social media marketing tools to consider? • Some common social media mistakes .

Google Algorithms

• Intro to Google Algorithm • Types of Google Algorithms • How Algorithms works • How to adjust Algorithms • Check if you have been hit by any of them • Major Google Algorithm changes and Penalties .

Facebook Marketing

• Facebook Insights • Facebook Algorithms • Ad Practices for Ad Content • Facebook Targeting Options • Retargeting or Facebook Exchange • Facebook Page Management

Twitter Marketing

• Introduction to Twitter Marketing • Do’s and Don’ts of Twitter Marketing • Twitter Ads – Content & Targeting • Influencer Marketing • Power of Twitter and use of hashtags • Tools and Measurement

LinkedIn Marketing

• Introduction to LinkedIn • How to Market • Personal marketing • Brand Marketing • LinkedIn Ads • LinkedIn Campaigns .

YouTube Marketing

• YouTube Channel Creation • Video Creation, Uploading and Optimization • Video Content and story line ups • Channel Monetization • How to earn like a Boss • Case Study .

Instagram Marketing

• Creating a Business Page • Marketing Tools and Ads • Influencer Marketing on Instagram • Strategy How to Drive Engagement • Switching Accounts • Lead Generation through Instagram

Pinterest Marketing

• Why use Pinterest for business? • How to set up a Pinterest account for your business • Analyze Work • Spice Up Your Strategy • How to Create Popular Pins • Images that Work

Social Media Automation

• How to Automate Social Media • Tools to Automate Social Media • What You Can & Can’t Automate • Automating Social Media Reporting & Analytics • Find the best time to share • Rules of Smart Social Media Automation

Introduction to Webmaster Tools

• Introduction to Google Webmaster Tools • Uses of Google Webmaster Tools • Site Configuration • Spam Warnings and Other Notifications • Blocked URLs • Structured Data

Google Analytics

• Web analytics and its importance • Advanced Filters in Google Analytics • Analytics Reports to set up goals • Monitoring Traffic Source & Behaviour • Setting up Goals & Funnels • Tracking Conversion & Performance

Email Marketing

• Understanding & Benefits of Email Marketing • How to write Effective content and subject line? • Why Email automation is required? • Designing an effective Email campaign • Tracking Email Marketing Reports • Email Guidelines

SMS Marketing

• Introduction to SMS Marketing • Why SMS Marketing • Kinds of SMS • Promotional SMS • Transactional SMS • How to Integrate SMS on Software’s

App Store Optimization

• Why it’s important? • How is App SEO done? • Character Limit in Title and description • Why rating and reviews are an important factors • Advertise your application

Affiliate Marketing and Money Making online

• An introduction to Affiliate Marketing • Types of Affiliate Programmes • When do you use Affiliate Marketing? • Top Affiliate Earners in India • Choose best affiliate networks • Grow your Business with Affiliate Marketing? • How do I make money successfully? • How entrepreneurs are making money? • How can You earn online money?

Freelance Guidelines

• Freelancing Overview • Types of Freelancing Work • Finding Clients: Freelance Websites • How to grab freelancing Projects

Some of Question and Answer regards Digital Marketing Training by Express Media

  • Why should i join your Express Media for Digital Marketing Training in Nagpur?
    There are lots of answers to this question. We have more than 8 years of hands-on experience in , Website Development, Software, Digital Marketing and Training industry since 2011. All our trainers not posses theory but lot of practical exposer in the field of DIGITAL MARKETING and are certified in online marketing having certification in the following mentioned domains which are Google Adwords, Google Analytics, Facebook Blueprint.
  • Who can join your Digital marketing Training?
    Practically anyone can learn this course of Digital Marketing. All you need to know is how to run a computer with the basic use of the internet. People who are studying in college, who are working in any company or organisation, people who are intermediate or who have their own business, they can join the our DIGITAL MARKETING COURSE IN NAGPUR OFFICE.
  • Do you provide Internship training for Internet marketing courses?
    Yes, you can do in our company itself. We are not only in training segment but also work as a Digital Marketing Agency based in Nagpur. Also we have tie ups with various online marketing companies and different SAAS (Software as a Service) providers. You can get alternate opportunities for freelance projects after Digital Marketing Training.

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